For small businesses, influencer marketing can feel like a gamble—especially if you’re working with a tight budget. But here’s the good news: you don’t need celebrity influencers or expensive tools to see real results. Let’s dive into simple, affordable strategies for tracking and improving your return on investment (ROI) without breaking the bank. Why Small Businesses Should Care About ROI Every dollar matters for small businesses, so understanding what works and what doesn’t is crucial. Measuring ROI helps you focus on campaigns that deliver results, saving time and money in the long run. Start with Micro-Influencers Big names come with big price tags, but micro-influencers (those with 1,000 to 100,000 followers) offer a more affordable and often more effective alternative. Their followers tend to trust their recommendations, leading to higher engagement and conversions. Track Results with Budget-Friendly Tools You don’t need a fancy analytics suite to meas...