Matching Post Length to Your Audience: A Game Changer for Social Media Strategy Crafting the perfect social media post isn't just about what you say—it's also about how much you say. Audience preferences play a crucial role in determining whether your content sinks or swims. Let’s dive into how understanding your audience can help you choose the right post length for each platform. Why Audience-Centric Post Length Matters Audiences on different platforms have distinct behaviors and expectations. For example, a Twitter user scrolling through a fast-paced feed may prefer short, impactful tweets, while a LinkedIn professional may appreciate an in-depth article. Ignoring these nuances can lead to lower engagement, regardless of the quality of your content. Audience Profiles Across Popular Platforms Understanding your audience demographics and habits is the first step toward crafting the perfect post. Here’s a breakdown: Facebook: A mix of casual u...